Approximately 91% of consumers have at least one promotional product in their kitchen, 74% have at least one at their workspace, and 55% have at least one in their bedroom. With these numbers in mind, it should come as no surprise that promotional items are a viable way to boost brand awareness through items with practical use. If you’ve recently invested in custom sew-on patches, for example, it’s important to plan wisely when it comes to choosing the right items to embroider and mark with your brand’s unique symbol. Here are just a few of the most popular and effective options for customized embroidered items:
With nearly 6,000 impressions, bags generate more impressions than any other promotional product in the United States. This is partly because they’re so versatile in style and design. But they also tend to stand out and remain more visible than other types of promotional apparel. While t-shirts and other articles of clothing are often covered by jackets, a messenger back or backpack typically remains visible regardless of other apparel. About 31% of U.S. consumers own a promotional bag, making them a popular and viable option to boost brand awareness, and eventually, sales.
About 62% of Americans claim to own more than 10 t-shirts in their wardrobe. That’s roughly 1.5 billion shirts. The great thing about t-shirts is that you can never really have too many of them, and their affordability makes it easy for customers to make that impulse purchase. T-shirts are a comfortable and affordable way to advertise your brand’s embroidered labels.
Finally, jackets are also a great option for silkscreen project because they’re incredibly practical. Though they do require a bit of a higher investment, jackets typically last for years, so customers will long remember your brand’s logo and business.
On average, consumers are exposed to 3,000 ads and promotional messages every day. While it’s important to invest in custom woven labels that are appealing to the eye, it’s just important to make sure the symbol is as visible as possible through the right promotional items. For more information about custom sew-on patches and other branded apparel, contact Foundry Clothing.