It seems as though many businesses dramatically underestimate the promotional effects that customized branded apparel can provide. Even though consumers are exposed to an average of 3,000 ads and promotional messages every day, there’s something to be said about a company that’s getting its name out their not through traditional marketing and advertising, but with a more personal approach that fits their customer demographics. If you’re wondering whether or not your business could benefit from making an investment in branded apparel, we’re here to steer you in the right direction. Here are just a few reasons almost any business can benefit from custom woven labels and apparel.
Establishes Sense of Culture and Connection
In a small business environment, employees are more likely to feel appreciated and connected as a team when they receive branded apparel to represent their company. Not only do 53% of people who own a promotional item use that item at least once a week, but you can improve employee culture and engagement even more by allowing creative input from team members regarding the logo design and type of apparel. Of course, logistically, investing in custom embroidery can also help for labeling purposes if you work in a business with many different departments or types of employees — just designate a color for each department.
Promotes with Practicality
Approximately 91% of consumers have at least one promotional product in their kitchen, 74% have at least one at their workspace, and 55% have at least one in their bedroom. With these numbers in mind, it’s clear that promotion apparel and other items do have their practical uses around the home. And whenever someone uses an item with your business’s custom woven labels on it, they’re yet again being marketed to and reminded of your brand’s reliability. This is especially true with clothing: About 62% of Americans claim to own more than 10 t-shirts in their wardrobe. That’s roughly 1.5 billion shirts, and there’s almost no limit to the creative freedom you can have with your customized logo design.
The top five most popular product categories are wearables, writing instruments, bags, calendars, and drinkware, but there’s no denying that wearables are typically the most effective in promoting culture and positivity in the workplace. For more information about custom woven label design, contact Foundry Clothing.