When it comes to custom woven label designs, you can never be too exact. Taking the time to craft a label or logo that truly reflects your business’s values and goals is the key to making a big impact when used on any type of branded apparel. If you’re wondering how to design a label that will really stand out, we’re here to help. Here are just a few tips to help you choose the best custom label or logo for your business’s promotional apparel.
Consider Logos of Similar Businesses
If you have no idea where to start when designing your label, take a look at those of similar businesses and competitors. About 53% of people who own a promotional item use that item at least once a week, and in order for your label to stand out, you’ll need to know what you’re up against. But more importantly, you can get a feel for what your label should communicate about your business.
“Decide what you want to communicate about your company. Does it have a distinct personality-serious or lighthearted? What makes it unique in relation to your competition? What’s the nature of your current target audience? These elements should play an important role in the overall design or redesign,” says Entrepreneur.
Keep the Type of Apparel in Mind
It’s important to remember that a label designed for custom embroidery may not need to be the same as other business labels, like those used for digital marketing purposes. For example, about 62% of Americans claim to own more than 10 t-shirts in their wardrobe. That’s roughly 1.5 billion shirts. And while t-shirt printing technology has evolved significantly, a label printed on a cloth patch or material will always appear differently than on other surfaces.
Get Professional Input
Finally, many businesses find that it’s best to consult a professional for custom label designs. A professional embroidery service can help you determine your business goals and craft a logo that speaks volumes about your values as a company.
The top five most popular product categories are wearables, writing instruments, bags, calendars, and drinkware, but regardless of the merchandise your label will be printed on, making it as visible and communicative of business values as possible can help to maximize promotional success. For more information about custom woven label designs, contact Foundry Clothing.